The Club is launching its official channel on BlackBerry Messenger (BBM), to share all its content on one of the fastest growing mobile platforms in the world.
Channel FCB on BBM reaffirms the Clubs Digital commitment, as this is a new communication channel for smartphones and tablets to be able to communicate with fans all over the world. BBM is a free application and available for mobile devices with operating system iOS , Android, and BlackBerry (RIM), which has over 85 million active users worldwide and currently has more than half a million channels.
In its first phase, the channel will be available in Catalan, Spanish, and English, and it soon members and supporters who have installed the application, that they will have at their disposal some exclusive stickers of FC Barcelona players.
The Barça BBM channel will allow users to follow what’s going on at the Club, be aware of the latest news, and receive notifications straight to their mobile device with special and exclusive promotions.
According to Didac Lee, Director of Media and Communications, and also head of New Technologies, he stated: "In the first four months of the year FC Barcelona has reached over 25 million new followers on social networks. These figures show the passion with which fans around the world live Barcelona, and in real time. Now, with our official channel on BlackBerry Messenger, Barcelona fans will be able to enjoy Club news even more, and at all times".
During 2014, Barça has consolidated its leadership as the World's top sports club in the 2.0 area, with over 115 million fans on the World’s major social networks.
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